Seanizzle

Just who is this new cat in the game and what does he bring to the table? Well for starters, Reid started out creating beats for some well known producers in the game. 'I build rhythms and that's really how I got my foot into the business. I have build rhythms for producers like Mr. G, the Free Willy label, Amplex Records, and Pyrano. It's a lot of people whom I have build rhythms for', Reid said in a recent interview. What started out as a hobby has somewhat become a career for this enterprising young man. Based in the Kingston 20 area, Reid explained that creating rhythms can be profitable, especially if the beats are hot and garner mainstream acceptance. 'My interest developed while I was attending Pembroke Hall High. For you to survive doing this, your rhythm has to really hit and you get a percentage from it', said Reid. Some of his creations include the Stepfather, the Klamputae, Impact and Fast Lane rhythms. Asked why he decided to set up his own production entity Sean Nizzle Records, Reid explained, 'I started my own production because everyday a new talent is on the hunt for the big break and I had to have something solid in the business'. And just what does he bring to the table? 'Difference and real hardcore. I always aim to create something new', he said with authority. Reid pointed out that a few established producers have had an impact on him. He had high praises for the likes of Bobby Dixon (Bobby Digital), Donovan Bennett (Don Corleon), Chad Simpson (Mr. G), and Sheldon Stewart (Calibud). Reverse is the debut solo project for Reid. He says that the response and support at radio has so far been overwhelming. 'The feedback has been really good. The response has been encouraging that I am heading back into the studio to start working on another project', said Reid. His ultimate goal is to help to push dancehall music to a higher level.

Product listings coming soon.