Born Cleve Laing in Spanish Town, he began by singing after his idol Dennis Brown, but by 1983 was dee-jaying on local sound-system Django, then City Light Discotheque, Lightning Super Mix, and finally Stereo One, where his reputation was eventually to flourish.
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His style wasn't the only thing to change in the early days. His first stage name was Ranking Citrus due to a love of fruit, and later became Ranking Noseworthy after a popular Jamaican radio programme! His principal influences were Brigadier Jerry and Ranking Joe at that point, although by the time he won the Dee-Jay Championship of St Catherine in 1983 his lyrical originality and rapid-fire delivery was already firmly in place